Your product is leaking revenue. Here’s where.
I help Series A-B SaaS founders find where activation, onboarding
and retention leak, and what that costs now and at the next raise.
I help Series A-B SaaS founders find where activation, onboarding
and retention leak, and what that costs now and at the next raise.
Matt Smartt
Founder, Smartt Advisory
18+ years
Turning product experiences into revenue outcomes
Product Proof
Fortnightly letter on activation and retention
Earliest breach
The first gate that fails is the cause.
The ones after it only look broken.
Value gate score
Six gates, one score out of 100.
Leaking, Holding, or Compounding.
Valuation impact
Priced against your own numbers and multiple, not a generic benchmark.
Who I work with
Once now, in the acquisition spend landing on a product people don't reach value in.
Then again at the raise, when the same gaps show up as soft retention and flat expansion.
I work with Series A to B founders scaling acquisition who'd rather pay for it once.
The six gates
Value stops compounding at the first gate that fails. Everything after it looks broken too, which is why teams spend a year fixing the wrong thing.
Intent
Who arrives, and why
Signups look healthy. Most of them were never going to stay.
Setup
Signup to ready
They never get far enough to see the product work at all.
Proof
The first value moment
Set up, logged in, and nothing has happened for them yet.
Habit
The return rhythm
Value landed once and never became part of the week.
Anchor
Embedded, or replaceable
Nothing holds the account in place when renewal comes round.
Expansion
Growth inside the account
Healthy accounts that never get any bigger than they started.
How it works
Most founders start at the top and go one step at a time,
which is how it’s designed.
01
Diagnostic
Names the gate. Six gates, three minutes, your score and your earliest breach.
02
30 minute call
Sizes the gate. We talk through what the score surfaced and roughly what it’s costing you.
03
Value Gates Teardown
Evidences the gate. Five days inside one real journey, scored on what I observe, not what anyone reports.
04
Valuation Acceleration Sprint
Quantifies the gate. Four weeks across the whole funnel, priced against your numbers and your multiple.
Investment
No hourly rates, no scope creep, no retainer that quietly becomes permanent.
You know the number before we start and it doesn’t move.
Start here
Value Gates Teardown
One real journey, torn down and scored on evidence.
It’s the fastest honest answer to whether the leak is real.
$5,000
I take on two Teardowns a month
What you get
I go through your product cold, as a brand new user, and record
every step to first value
Gate by gate scoring on observed evidence, not self-report
Your earliest breached gate, plus the cascade map showing which problems are symptoms of it
The three highest leverage friction points at that gate
A recorded 60 minute video, so your team can watch it without you
re-explaining it
A one page summary you can forward without editing
The full engagement
Valuation Acceleration Sprint
Every gate, the whole funnel, and what the breach is worth in
revenue and at your next valuation.
$25k-$35k
Advisory only. I diagnose and hand over. Your team executes.
What you get
Activation funnel audit across the full acquisition to expansion path
Time to value modeling and onboarding friction mapping
Retention risk analysis and composite Value Gate Score across all six gates
Revenue impact modeled against your own numbers
Valuation impact projected against your own multiple
A prioritised 90 day roadmap your team can pick up and run
A decision point at the end of Week 2, before weeks three and four begin
Credit
Start with a Teardown and move to a Sprint within 60 days, and the full $5,000 comes off the Sprint fee.
All fees in USD, fixed, exclusive of applicable taxes. Full terms in the services agreement before anything is signed.
About
Founder, Smartt Advisory
18+ years at the intersection of product experience and commercial outcomes, across early-stage SaaS and large enterprise, including major financial institutions.
That gives me something most advisers don't have: a clear view of where product experience breaks down and exactly what it costs. My job is to show you those gaps and what each one costs, so your team can close them on your terms, before the numbers do the talking at your next raise.
I've worked across the full range, from Series A startups to publicly listed enterprises.
Now taking on new clients
Three minutes, six gates, and a score with your earliest breach named.
If you'd rather just talk it through, book the call instead.